Save Time on Social Media with the Magic of Metricool’s Autolist Feature

Is social media taking up too much of your time? If your answer is yes, I hear ya, and I’m right there with you! Social media can be a time-consuming beast, but it doesn’t have to be. I’ve been on a mission to find ways to streamline and make my process more efficient, and I recently dug into a Metricool feature that I think will be a game-changer for all of us trying to keep our content in front of our audience. Let me introduce you to Autolist!

What is Autolist?

Autolist is a fantastic feature from Metricool that allows you to create a list of content you can serve up automatically without setting up each individual post every single time. Imagine having a tool that shares your carefully crafted content to the right network at the right time, on specific days and times, and can even repeat this process automatically. This isn’t just about scheduling individual posts; it’s about creating a consistent presence with minimal effort. By setting up your Autolists, you ensure your audience always receives your content, keeping your brand top of mind without the constant need for manual posting.

Why Use Autolist?

You might think, “But I want to create custom posts and don’t want to repeat content.” I get it. The idea of repetition might seem less appealing at first, but it’s crucial to remember that staying in front of people is essential. Studies suggest that potential clients need to see your message at least seven times before they act on it. Many times, people don’t see your content the first, second, or even third time it’s posted. So, repeating your message is not just okay—it’s necessary.

One of the common struggles I hear from small business owners is the quality vs. quantity debate. Do you post more often with less quality or less often with higher quality? The answer lies in leveraging tools like Autolist to maintain a steady flow of quality content without the constant manual effort. Autolist helps you keep quality content in front of your audience without overwhelming yourself with the process.

It’s important to note, however, that I’m not suggesting that Autolist replace the need for customized content in your main feed. In fact, quite the opposite – I’m suggesting that you use your limited resources to create high quality content for your main feed, and then repurpose it by using Autolist. Think of Autolist as a way to repurpose that main feed content to supplement the customized content you are creating. By using it, you can maximize the reach and effectiveness of your core content, ensuring that it continues to engage your audience long after it’s initially posted.

Real-World Applications

Here’s how I’m starting to use this feature in my own business. There are key areas I want to regularly post about, such as my services, my weekly email, and my community. For example, I want to post Instagram and Facebook stories to regularly remind people about The Small Business Success Society, my community for small business owners. To make this happen, I created an Autolist called “Small Business Success Society,” chose Instagram and Facebook as the platforms, set the timing, added the story content, set it to repeat, and confirmed it was enabled. Taking the time to set this up means my story content will automatically publish at the designated times, keeping that reminder front and center without me having to manually post it regularly. I call that a major win for time savings, not to mention the fact that it probably wouldn’t get done if I had to manually do it on top of my other content creation and scheduling tasks!

How Can You Use Autolist in Your Business?

Here are a few ideas:

• Upcoming Events: Automatically promote your events, workshops, or trainings.
• Community Engagement: Keep reminding people to join your online community.
• Podcast Episodes: Ensure new podcast episodes are shared without fail.
• Blog Posts: Automatically post your latest blog entries to social media.
• Services: Regularly remind your audience about the services you offer.
• Evergreen Content: Perfect for content that remains relevant over time.

Setting Up Autolist: The Strategy

To get started, you can create one Autolist or several, depending on your needs. Here’s a quick strategy to get you going:

1. Determine the Nature of Each Autolist: Identify the key areas you want to regularly communicate about.
2. Gather or Create Content: Create and/or collect the specific content you want to share.
3. Add the Content to Autolist: You can manually add posts, use AI to create posts, upload a CSV file, or link an RSS feed.
4. Set Timing: Decide when you want your content to be posted and let Autolist handle the rest.
5. Keep Adding New Content: Continuously add more evergreen content to your Autolist to keep your audience engaged.

Step by Step Directions for Creating the Autolist in Metricool

Here are the actual steps to create your own Autolist:

1. Create the Autolist:
   • Go to Planning > Autolists > + New Autolist.
2. Name the Autolist: Give it a relevant name.
3. Global Presets: Toggle the Repeat option on if you want the content to cycle.
4. Where to Publish?: Select the platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Google).
5. Timing: Set the schedule (day and time).
6. Content of the Autolist:
   • Insert posts manually.
   • Use AI to generate posts.
   • Add from file (CSV).
   • Link RSS Feed.

The level of customization you require will be unique to you, but the Autolist feature offers a versatile solution that can fit into your social media strategy.

Conclusion

Social media doesn’t have to be a time-consuming task that takes you away from the core of your business. By using Metricool’s Autolist in conjunction with your current strategy, you can automate and repurpose your content delivery, ensuring that your key messages are consistently promoted to your audience even when you’re busy with other important tasks. It’s not a “set it and forget it” solution, but it’s a tool that can help you maintain a strong social media presence without the constant manual effort.

So, give Autolist a try and see how it can save you time and keep your content flowing. Your business will thank you for it!

If you have any questions or need further assistance, feel free to reach out. I’m here to help you make the most of your social media strategy.

Try Metricool

If you’re not currently using Metricool, you’ll definitely want to check it out. Here’s my referral link if you’re ready to dive in: Click here for my Metricool Referral Link

The Free version offers a lot of features, but if you’re ready to upgrade to the paid version, please use my referral link. 😊

I hope you found this post helpful and inspiring. My mission is to provide you with practical strategies that make a real difference in your business, so please let me know your thoughts in the comments below. ❤️

Deb Mitzel is a Small Business Operations Consultant & Coach, as well as a 17hats Implementation Specialist. Deb is passionate about helping her clients get time back so they have the bandwidth to bring their personal and professional dreams to life. She believes that an Integrated Life – one where your life and business are designed to serve you best – is not only possible, but achievable. If you need help with your business and would like to chat with Deb, she offers a Free Discovery Call to learn more. Click below to schedule your call!