“How do you do everything you do?” In one of his audio messages, renowned productivity expert Brendon Burchard spoke to this question, which he said he gets asked all the time. He talked about his 11 AM Rule, where he doesn’t even look at his inbox before 11 am. Why? Because as he said in this now infamous quote, our inboxes are just a convenient and efficient list of other people’s priorities.
That’s so true, isn’t it?
If you make the mistake of looking at your inbox first thing in the morning, your best-laid plans will go out the window in a hurry! Have you ever had that happen? Yeah, me too…all too often! And then I wonder why I’m not making real progress on the things that matter most to me and my business. That’s why I loved what Brendon had to say and why I decided to give it a try.
Instead of checking your inbox first thing in the morning, he recommends using that time to work on YOUR priorities, the things that will move your life and business forward – your morning self-care routine, reaching out to potential clients, following up with leads, generating business, connecting with employees, doing the proactive work that keeps your life and business moving in the right direction. Sure, true emergencies will come up now and then, but those who need you will have an alternate way to reach you, e.g. text or phone call. The people in your inbox understand that life is busy and will be happy to get a response from you by noon, so don’t let yourself fall into the trap of thinking everyone needs to be responded to immediately at the expense of everything else in your business. It’s just not true. If you can adapt this rule to the start of your day, you will quickly find more forward movement in your business than you imagined without sacrificing anything else to do it.
What do you think about this approach? Does it make you freak out just a little bit?
It made me a little nervous, too, but I could see the massive impact this change in behavior could have on my ability to spend quality time on my business, so I tried it…and I have to say it feels good and is very freeing. I’m an early bird, so my time isn’t 11 am, but those details aren’t what matters. Do what works for you. You might want to start out by waiting at least an hour past your morning start time to dig into your inbox, then work yourself up, depending on your needs. If you have the experience I did, you’ll immediately feel a sense of purpose and accomplishment for having made progress toward the things that really matter to you.
If you’ve got a tip that works for you, or you decide to give this one a try, I’d love to hear from you.
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