Why I Use Flodesk for Simple and Powerful Email Marketing

Why did I choose Flodesk for my email marketing?

When I started email marketing years ago, I felt what so many small business owners feel. I knew email mattered, but every platform I tried felt cluttered, complicated, and way too techy. I wanted something that would help me stay consistent without becoming another full-time job.

Flodesk was the first platform that felt calm instead of chaotic. It made sense immediately. One of the first things I noticed was how clean and quiet the interface felt. No cluttered menus. No complicated navigation. Just a beautifully organized space where designing emails felt intuitive right from the start. It was more than just drag-and-drop simplicity, though. It was a platform that offered high-end features without any of the high-end complication.

And for a small business owner with more to do than time to do it, Flodesk offered the solution I needed, and it still does today, in even more ways. 

This is the story of how I use Flodesk to support my business and how you can use it to simplify and support yours, too.  Let’s start with why Flodesk is such a great place to begin.

Why is Flodesk the easiest place to start your email marketing?

Because we assume email marketing will be hard, and that keeps us from getting started.  I get it. The first platform I tried was so technical that it felt like I needed a special degree just to send a simple email, and I ended up doing nothing for too long.

Finding Flodesk was like a breath of fresh air.  Their design-first approach was intuitive, visually appealing, and genuinely made email marketing feel like something I could manage with my limited time budget. 

Beautiful emails in minutes

The visual editor feels intuitive and welcoming. You can drag blocks, drop images, and create beautiful emails quickly and confidently.

On-brand forms you can add anywhere

You can create popups, inline forms, and full-page opt-ins that look like an extension of your brand from the moment you publish them.

Instant freebie delivery

If you offer a downloadable resource, Flodesk makes the delivery smooth and simple without needing extra tools.

A newsletter rhythm that feels doable

Once the technology feels light and approachable, creating content becomes easier too. You’ll finally feel like you can maintain a consistent email habit.  When the writing feels easier and the tool feels lighter, the entire experience shifts.

Getting started with Flodesk feels like a friendly on-ramp into email marketing instead of another intimidating to-do on your list.

How can Flodesk support your long-term business growth?

Starting simple is important, but what comes next is where Flodesk truly shines.  You might start with the basics, but as your confidence grows, something shifts. You begin to notice how the advanced tools can help you stay more organized, communicate more clearly, and nurture your audience with less effort. Flodesk is designed to meet you where you are and grow with you in a way that feels intentional, not overwhelming.

Workflows that support you behind the scenes

Workflows are automated sequences that help you nurture subscribers even when you are away from your desk. You can begin with one welcome email and add steps as your strategy develops.

This lets your business stay in motion without requiring you to show up constantly.

Segmentation that leads to clearer communication

Segments help you keep your audience organized by interest, behavior, or offer. This lets you send the right message to the right people, which creates stronger engagement and trust.

Clear communication is always good for business.

Checkouts that let you sell digital products easily

Flodesk Checkouts allow you to sell templates, guides, digital downloads, and small offers without a full storefront. When I started selling digital products, I wanted something simple and clean. Flodesk Checkouts gave me exactly that.

It’s one of the easiest ways to generate digital income without creating an entire online shop. 

These features are powerful on their own, but they become even more effective when they work alongside the other tools you already use.

How does Flodesk fit into my full business ecosystem?

Here’s how Flodesk connects to the systems that support my business.

Flodesk + 17hats: A supportive and seamless client experience

17hats keeps my client workflows and projects organized behind the scenes. Flodesk helps me stay connected in a way that feels personal and consistent. What brings the two together beautifully is Zapier.

With Zapier, new leads and clients from 17hats flow into Flodesk automatically and land in the correct segment. I don’t have to manually move people around or worry about sending the wrong message to the wrong group. Everything stays clean and consistent.

It’s a simple system that protects my time and supports my clients.

• 17hats organizes the details.
• Flodesk communicates with intention.
• Zapier keeps everything connected so nothing falls through the cracks.

Together, they create a client experience that feels steady and intentional.

Just as Flodesk supports my client communication, it also plays a key role in how I deliver and support my course students.  And that became even clearer when I started looking for a simpler way to host my course content.

Flodesk + Manychat: How I Bring My Social Media Followers Over to My Flodesk List

I use Flodesk to stay connected with the people who follow me on social media using the Manychat integration. It keeps things simple for both me and my audience, and it allows me to bring people from social media into a space I actually own.

Here’s what it looks like in real life. When someone comments or sends me a keyword on Instagram to get one of my free resources, they automatically receive a quick message from me inside Manychat. I ask them to reply with their email, and once they do, Manychat sends that email straight into the correct segment inside Flodesk. From there, the resource or workflow they requested begins right away.

There is no form for them to fill out, no complicated steps, and no bouncing between apps. It is fast, seamless, and incredibly user-friendly. They get exactly what they asked for, and I can follow up with content that is personal and relevant to them.

It has become one of my favorite ways to grow my list because it feels natural, conversational, and easy for everyone involved. And the best part is that I can nurture those new subscribers through Flodesk, where the experience stays consistent, beautiful, and fully aligned with my brand.

Flodesk + ThriveCart Learn: A simple way to deliver courses and trainings

I tried two of the biggest learning platforms to deliver my course content.

They both had their strengths, but the interfaces felt clunky, the editing experience wasn’t intuitive, and I never felt like I had the freedom I needed to give my students a great experience. And honestly, I wasted a lot of money trying to make those platforms work.

Eventually I asked myself a question I often ask my clients. Is this supporting my business or draining it?

That clarity led me to ThriveCart Learn and their direct integration with Flodesk. Hosting my courses on a simple, easy-to-manage platform while sending all course communication through Flodesk has been a complete game changer.

Flodesk has become the communication hub that ties everything together. It handles welcome emails, onboarding, reminders, and student support so people feel cared for from the moment they sign up.

• Course platforms deliver the content.
• Email builds the connection.
• Flodesk and ThriveCart Learn work beautifully together.

All of these pieces come together to create an email marketing experience that feels clear, supportive, and doable for small business owners. 

Why does Flodesk work so well for small business owners?

At its heart, Flodesk is built to make email marketing feel welcoming and approachable.  If you’re a small business owner who wants your communication to feel thoughtful and on-brand without diving into complicated tech, Flodesk gives you the exact amount of support you need.

Flodesk lets you create emails that look and feel like your brand, even if you’re not a designer. Everything is intuitive, thoughtful, and intentionally calm.

Here’s why it works so well for small business owners:

It feels intuitive from the start

You won’t spend hours trying to figure out how to design an email. The visual editor is drag-and-drop simple, and most people get the hang of it in minutes. When the tool feels easy, you are far more likely to use it consistently.

You have creative freedom without complexity

You can choose from clean layouts, add images or videos, include Instagram blocks, and use buttons and banners that look polished without extra effort. You can express your brand without battling the tech.

Your branding stays consistent everywhere

Whether you’re sending a newsletter, a nurture email, a course update, or a launch announcement, your communication looks cohesive and professional. This builds trust and creates a reliable experience for your audience.

Flodesk is one of those rare tools that is powerful without being complicated. For small business owners who want simple email marketing that still supports strategic growth, it is a natural fit.

You don’t need to be a designer or a tech expert to send beautiful emails. You just need a platform that supports how you work and helps you stay consistent. For me, that platform is Flodesk.

Most people start because Flodesk feels simple. They stay because it supports real, sustainable growth.

Here are a few common questions I hear from small business owners who are exploring Flodesk.

FAQ

Is Flodesk good for beginners?

Yes. It is one of the easiest platforms to learn and use, even if technology is not your favorite thing.

Can Flodesk grow with my business?

Yes. Features like workflows, segmentation, and Checkouts support expansion when you are ready.  You can build out sophisticated automations and segments without the complexity that usually comes with that level of control.

Do I need a website to use Flodesk?

Not at all. If you don’t have a website, you can still use Flodesk to build your email list and sell your products. Flodesk provides hosted forms and checkout pages that work on their own. You can run your entire list-building and sales strategy using Flodesk’s built-in tools, even if you are not ready to set up a website.

Can I sell digital products?

Yes. Flodesk Checkouts make it easy to sell smaller digital offers without building an entire shop.  When someone buys one of your products, you can follow up with personalized emails that match exactly what they purchased, keeping everything seamless and consistent from the moment they click buy.

Does Flodesk work well with 17hats?

Yes, very well. 17hats manages your operations while Flodesk manages communication and connection.

Why use ThriveCart Learn instead of a more complex course platform?

ThriveCart Learn is simple, clean, and easy to maintain. Paired with Flodesk, it creates a smooth experience for both you and your students.

How does Flodesk pricing work?

Flodesk uses simple, transparent pricing that scales with your active subscriber count. There are no hidden fees and no penalties for growth.

Take Action: What simple step can you take today?

You don’t need a full strategy to begin using Flodesk. Start with something small and achievable.

• Create one form.
• Write one welcome email.
• Send one short newsletter.
• Build a two-step workflow.

Small steps create momentum and clarity.

Key Takeaway

At its core, email marketing should feel supportive, not stressful — and Flodesk makes that possible.

Email marketing doesn’t need to be stressful or complicated. You should have a tool that helps you connect with your audience in a way that feels natural and doable, even on your busiest days. One of the things I appreciate most about Flodesk is that their mission has always been centered on supporting small business owners, and they continue to prove that through every update, every feature, and every thoughtful decision they make. The interface is clean and easy to use, the features are powerful without being overwhelming, and the pricing model stays accessible as your business grows.

For me, and for so many of the small business owners I support, Flodesk is the tool that makes showing up consistently not just possible, but enjoyable. It is simple, powerful, aligned with the values I care about, and supportive of the kind of email marketing experience small business owners truly need.

At the end of the day, I use Flodesk because it’s a company that cares about the same things I care about, and I am honored to partner with and recommend a tool and a team that genuinely supports the people we serve.  If you’re curious about whether Flodesk could be the right fit for you, the best way to know is to try it for yourself.

Ready to Try Flodesk?

If you’ve been looking for a tool that makes email marketing feel easier and more aligned with the way you work, Flodesk is absolutely worth exploring.

Simple tools create space. Strategic tools create growth. Flodesk gives you both.

Use my Flodesk Partner link to begin your trial and get 25 percent off your first year.

Start your Flodesk trial here

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If you’re interested in learning more about how 17hats can help you in your business, you can start with a 7 day free trial, which you will find at www.17hats.com. Just click on Start Your 7-Day Trial. Once the trial is over, or you’re ready to purchase, you’ll want to use my referral code, debmitzel, at checkout to get 50% off your first year of membership. 😊

Or, if you are ready to purchase right away without doing the trial, you can use my referral link to sign up and get the discount: https://referrals.17hats.com/card/debmitzel

Deb Mitzel is Your 17hats Guide—an experienced Small Business Operations Consultant and Coach, as well as a 17hats Implementation Specialist. With a passion for empowering small business owners, Deb specializes in helping clients reclaim their time so they can focus on building businesses that support their personal and professional dreams. Deb believes in creating an Integrated Life—a harmony where your business and personal life work together to serve you best. She knows that with the right systems, strategies, and a little guidance, you can build a business that is a blessing, not a burden. If you’re ready to simplify your processes and maximize your impact with 17hats or other tailored strategies, Deb offers a Free Discovery Call to explore how she can help. Click below to schedule your call and take the first step toward turning your vision into reality.

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