My Journey as a 17hats Ambassador (And Why It Matters)

What Being a 17hats Ambassador Really Means to Me (And Why I Only Recommend What I Use)

It’s that time of year again – Ambassador season at 17hats. Every year, as the new group of ambassadors is announced, I find myself reflecting on my own journey and what it actually means to have the ambassador badge. For me, being a 17hats Ambassador isn’t just a title or a set of perks. It’s a real commitment to a brand I use, trust, and genuinely want to see other business owners succeed with.

Everyone’s Ambassador Journey Looks a Little Different

There are plenty of reasons people become 17hats Ambassadors. Some folks are motivated by referral bonuses or Amazon gift cards, others love getting the inside scoop on upcoming features, and a few simply want to connect more deeply with the community. And honestly? There’s no “wrong” reason. Every ambassador’s path is a little different, and the program welcomes a variety of motivations.

How it Works – Application, Expectations, and Earning Your Spot

Becoming a 17hats Ambassador isn’t as simple as raising your hand. There’s an application process each year, and with it, real expectations. Ambassadors are chosen not just for their enthusiasm, but for their willingness to share what works, help others, and represent the brand with integrity. If you’re just here for the perks, you probably won’t last long. The most valued ambassadors are the ones who show up, give back, and truly care about supporting the small business community using 17hats. That’s why I’m so proud to have been part of this group, year after year, since its inception.

My Story – From Curious User to Committed Ambassador

You may not know this, but I’m a 17hats OG. I didn’t just hop on the 17hats train – I’ve been driving it since 2015. My initial motivation for becoming an ambassador was simple – I wanted to dig even deeper into how 17hats worked. I was already using it every day in my business, and I genuinely loved the brand and the team behind it. I knew that with more knowledge and access, I could help my clients (and myself!) use the platform even more powerfully.

But over time, being an ambassador became about much more. It’s about community. It’s about being part of something bigger than just my own business. And it’s about sharing what actually works, not just in theory, but in real-world, everyday use.

Beyond the Basics – Deep Integration in the 17hats Community

I don’t talk about this much, but I’m regularly featured in 17hats marketing – not just because I use and share the platform, but because I’m trusted to educate and inspire other users. I’m also a 17hats Marketplace Template Seller, which means my workflows and templates have been vetted and recommended to the broader user base.

Even more meaningful, though, is that I’m one of just six service providers hand-picked by 17hats to offer non-17hats services in the 17hats Marketplace. We were selected not just for our expertise, but because the team knows how we do business and how we care for our clients. That’s an honor I don’t take lightly – it’s about trust, relationships, and a shared commitment to serving small business owners with integrity.

What Ambassadors Really Get to Do (And Why It Matters)

Being a 17hats Ambassador isn’t about flashy perks. Sure, we get to beta test new features, provide feedback directly to the team, and occasionally enjoy early access to cool updates. But for me, the best part is the opportunity to truly understand the platform inside and out—and bring that insider knowledge back to my clients and community. It’s about bridging the gap –  translating “tech speak” into real-world solutions that make life and business simpler.

Why I’m Picky About Partnerships

One thing you’ll notice about me is that I only talk about tools I use and love. You won’t see me signing up for every affiliate program out there. If I mention a product—whether it’s 17hats, Flodesk, Manychat, Metricool, or Showit – it’s because it’s been tested, tweaked, and trusted in my own business. Authenticity is non-negotiable for me. My clients (and you, my readers!) deserve honest recommendations, not just another sales pitch.

What being a 17hats Ambassador Means for My Clients & Community

When you work with me, you’re getting more than just a system setup or a walkthrough of features. You’re getting the benefit of years of hands-on experience – someone who’s truly put 17hats through its paces, both in my own business and for clients in all kinds of industries. I know what it’s like to run a small business, to juggle all the moving parts, and to want more ease and clarity, not more chaos.

My role as a 17hats Ambassador and Marketplace provider means I stay ahead of the curve – always learning, always testing, and always translating those insights into practical, actionable strategies that actually work in the real world. I take the time to understand your unique needs and business goals, so the systems we build together aren’t just efficient – they’re sustainable, flexible, and designed to support the way you want to work and live.

Whether you’re brand new to 17hats or ready to level up how you use it, my goal is always the same: to help you build a business that’s a blessing, not a burden. I’m here to guide you, answer your questions, and offer the kind of clear, grounded support that makes running your business feel lighter and more manageable.

Wrapping Up: Community, Connection, and Choosing Well

Every ambassador’s journey is different, and I have nothing but respect for my fellow ambassadors – past, present, and future. If you’ve considered becoming an ambassador, or just want to learn more about what 17hats (or any of my favorite tools) can do for your business, I’m always happy to chat. Drop a comment below or send a DM – I’m here to help!

Ready to see what 17hats can do for you? Book a free discovery call with me or check out my favorite 17hats solutions here. Let’s build a business that truly supports your life.

You might also like…

• Say Hello to Organization and Goodbye to Chaos with 17hats
• Master Your CRM System Setup with this Must-Do Prep Work
• Small Business Success: Crafting Business Processes that Work

If you’re interested in learning more about how 17hats can help you in your business, you can start with a 7 day free trial, which you will find at www.17hats.com. Just click on Start Your 7-Day Trial. Once the trial is over, or you’re ready to purchase, you’ll want to use my referral code, debmitzel, at checkout to get 50% off your first year of membership. 😊

Or, if you are ready to purchase right away without doing the trial, you can use my referral link to sign up and get the discount: https://referrals.17hats.com/card/debmitzel

Deb Mitzel is Your 17hats Guide—an experienced Small Business Operations Consultant and Coach, as well as a 17hats Implementation Specialist. With a passion for empowering small business owners, Deb specializes in helping clients reclaim their time so they can focus on building businesses that support their personal and professional dreams. Deb believes in creating an Integrated Life—a harmony where your business and personal life work together to serve you best. She knows that with the right systems, strategies, and a little guidance, you can build a business that is a blessing, not a burden. If you’re ready to simplify your processes and maximize your impact with 17hats or other tailored strategies, Deb offers a Free Discovery Call to explore how she can help. Click below to schedule your call and take the first step toward turning your vision into reality.

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Disclaimer: Some of the links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something.  Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.