How to Transform Interest into Sales: Effective Client Inquiry Processes

If it’s been a while since you reviewed your client inquiry process, now might be the perfect time to refine your approach. In this audio post, I dive into the essential elements of a successful client inquiry process, so you can audit and enhance your own strategy.

Mastering Client Inquiries

[00:00:00] Hello. Hello. Do you work with clients? If you’re a small business owner, chances are you do. And so you know how hard it is to get a client in the first place. So when you have someone who’s interested in your product or service, you want to make sure you do everything you can to turn them into a paying client.

[00:00:37] And that means handling your lead inquiry process effectively, giving them the information they need when they’re asking for it. So before we start diving into what that looks like, let’s. Step back a little bit and think about what do you want when you’re the client, the potential client? What is it that you want?

[00:00:56] If you’ve got a product or service that you’re interested in, what is the kind of information you want? What are you looking for? That’s the same thing your clients most likely want from you. So there are some key factors that are really important to know when it comes to having a good inquiry process.

[00:01:12] So let’s talk about those. So what does a good client inquiry process actually look like? What are the key components? Well, the first thing is timeliness. If somebody is looking for information on what you have to offer, chances are they’re interested in it now. So having a timely response is super important.

[00:01:31] Now that doesn’t mean you have to be on call 24 seven and answer questions and inquiries at all times of the day. But it does mean that you want to have A method in place to quickly respond to those inquiries as they come in because people want information now. If they don’t get it, they’ll move on to the next person that will give it to them.

[00:01:51] So timeliness is key. Something else that’s really important when answering client inquiries is giving them the information that they’re asking for, answering questions for them ahead of them even having to ask. So you know your product or service better than anybody else. So you know what those common questions are that somebody wants to know as soon as they contact you.

[00:02:14] So make sure that your initial response includes the answers to those questions. Give them some value. Answer the questions that they have and there will be more inclined to continue to stay engaged through the process. Something else you really want to do is speak to their pain points. If you have a product or service, what does your product or service do that helps them solve that pain point?

[00:02:40] Do you help them feel better? Do you help them do something more quickly? What is it? What is it that they Want to do or make better in their life by having your product or service. You want to address that and build some value. And the last thing that’s really important to have in your client inquiry process is a call to action.

[00:03:03] Now that you’ve responded quickly, you’ve answered questions that they have, you’ve addressed their pain points. What is the next step? You want to make sure that you ask them to do something, whether that’s book a call to have a conversation because you need to talk further, click the buy button, whatever that looks like.

[00:03:23] But make sure that if you’re giving them the information, you’re responding, that you’re asking them to take the next step because if you’re building value and trying to turn this lead into a paying client, you do want to continue to engage. So, those are the main steps in answering client inquiries effectively.

[00:03:45] So, what does your process look like? Are you hitting all of those pain points and all those points in general? This is a great time for you to review your own process. So, quickly let’s review that, those steps again. Think about it in terms of your process. Are you quickly responding? How timely are you in your response to client inquiries?

[00:04:10] How long does it take you? Consider that and whether it’s effective or not. Are you building value? Why should these people inquiring about your product or service want to work with you and not somebody else? What is it that you bring to the table beyond what they can get from somebody else? How do you show them that value?

[00:04:32] Are you answering their questions before they’re even asking? Again, you know your product or service better than anyone else? So if you. Anticipate their questions and answer them before they’ve even asked. That builds value and gives them what they’re after. And are you addressing their pain points? Are you showing them how working with you or buying your product will help solve their pain point?

[00:04:58] That is key. And finally, what is your call to action? What’s the next step? How can they take the next step to work with you? So now that you’ve reviewed your client inquiry process, How does it measure up? It’s really important to do an audit of your process and continually look for ways to improve.

[00:05:16] Things change, people change, the products and the way you go about selling them change. So you want to always be considering That initial step, again, it’s really hard to get paying clients in the first place. So you want to make sure when someone shows and expresses interest in your product or service that you do everything that you possibly can to get them to the next step, which is becoming a paying client.

[00:05:40] If you want to learn more about mastering your client inquiries, Don’t hesitate to reach out. I am very happy to help. I also offer workshops, so if you’re interested in attending a workshop, check my website at www. DebMitzelCreative. com. Any upcoming workshops will be listed there, and I really hope to see you soon.

[00:06:03]

Deb Mitzel is a Small Business Operations Consultant & Coach, as well as a 17hats Implementation Specialist. Deb is passionate about helping her clients get time back so they have the bandwidth to bring their personal and professional dreams to life. She believes that an Integrated Life – one where your life and business are designed to serve you best – is not only possible, but achievable. If you need help with your business and would like to chat with Deb, she offers a Free Discovery Call to learn more. Click below to schedule your call!